A complete rebuild of dwarec.com — refreshed brand identity, modern website, and a connected lead pipeline that feeds directly into Gametime. The work is shaped around your stated launch goals: a finalized logo by July 1 for tradeshow and printed materials, and a live website by September 1 in time for fall tradeshows.
This is not a refresh of the existing site. It’s a ground-up rebuild on a modern foundation. We restructure the site, rewrite the content, refresh the brand, and leave behind an aging platform that’s quietly creating problems (more on that below). The result is a marketing system that positions DWA the way the work deserves and gives you a clean place to grow from over the next 5+ years.
Before writing this, we did a quick technical audit of dwarec.com. A few things worth flagging — all solvable, all solved as part of the rebuild:
Email deliverability is broken. Password resets and form notifications from the current site are being rejected or sent to spam by most providers. The cause is a misalignment between your DNS records and where the website sends mail from. We’ll fix this with a dedicated transactional email service.
Your site lives at two URLs at once. Both dwarec.com and www.dwarec.com are live, and neither redirects to the other. Search engines treat them as two separate websites — which is also why your Google Analytics looks empty (it’s tracking the version few people actually visit). A small fix that disappears in the rebuild.
The current platform is aging out. The site runs on an older content management system that hasn’t been updated in years. Even a small change like adding a tracking pixel is risky enough that we wouldn’t recommend it. The rebuild moves you to a modern foundation that’s faster, more secure, and easier to maintain.
SEO is uneven. The structured data has bugs (your social media links are double-prefixed in the page code), heading hierarchy is messy, and there’s no redirect plan to preserve search rankings if pages move. Standard cleanup work that gets baked into the new build.
A few things clients always ask up front:
No. Microsoft 365 stays exactly as it is — same addresses, same inboxes, same passwords. We’ll update a couple of DNS records so the website’s automated emails (form notifications, signup confirmations) land reliably, but day-to-day staff email is untouched.
No. Gametime stays as your system of record. We connect the website’s forms to it via API so leads route in cleanly. We don’t touch your internal Gametime workflows.
No. We design and build the homepage to support a video story experience, but the source video is provided by you. Happy to recommend a videographer if needed.
Yes. The blog, project portfolio, and product catalog are all set up so your team can edit directly through a friendly admin interface. Service pages, about, and structural content stay dev-managed (which keeps things lean and maintainable). A typical project addition takes about five minutes once you’re trained on the system.
The project runs in five clear milestones. Each ends with a deliverable, a review, and your sign-off before we move forward.
We kick off with a working session, audit the current site in detail, finalize the new sitemap and information architecture, and produce a content plan. In parallel, we develop the new brand: logo refinement (in the familiar blue and orange family), color palette, typography system, and brand voice — delivered as a polished 10–15 page brand guidelines book your team can reference for years.
This milestone is timed to deliver your finalized logo by July 1, in time for tradeshow signage, print materials, and promotional items.
Wireframes and design system come first, followed by mobile-first hi-fi mockups for every key page type — home, services, project portfolio, project detail, product catalog, product detail, about, and contact. The design system gives every page a consistent, modern feel and makes adding new content predictable for your team.
The full development phase. The site is built on Next.js (a modern, fast framework used by major brands) with a lightweight content management system layered on top of the sections you’ll edit yourself. SEO foundation is built in from day one: redirect mapping from your existing URLs (so you don’t lose rankings), schema markup, metadata templates, sitemap, performance optimization, and accessibility baseline.
We also configure Cloudflare for fast global delivery and security, Cloudflare R2 for media storage, transactional email (the deliverability fix), the Gametime CRM connection, and outbound click tracking for your partner site links.
Content gets rewritten — not migrated — for clarity, voice, and SEO. Existing blog posts are imported from the current site so nothing is lost. Project and product pages are populated using structured intake templates we provide. Images are curated, optimized, and prepared for fast delivery.
Quality assurance across browsers and devices, accessibility check, performance audit, end-to-end form testing, redirect validation, DNS cutover with rollback plan, and a recorded training session for your team on how to update the editable sections. We stay close for two weeks of post-launch hypercare to handle anything that comes up.
Target launch date: September 1, 2026.
Your investment of $37,500 covers the following scope of work:
A few specifics worth calling out so expectations are aligned:
The map covers Ohio and Kentucky — your two-state focus area. We’re not building a national or global map; the design is purpose-built for your region.
Pins are dynamically generated from your project data. Each project entry in the CMS includes its location. The map plots pins from that data. The list view alongside the map filters from the same data. The project detail page renders from the same data. What this means: edit a project once and it updates in all three places. Add a new project and it appears on the map automatically. No duplicate data entry, no separate map maintenance.
Pin precision is at the city/county level. For projects where you have a full street address, the pin lands accurately. For projects identified by city and state only, the pin lands on the city center. To prevent the “where’s the actual playground?” problem, maximum zoom is capped at the city/county level — users can pan and explore the region but can’t drill into specific blocks. This is honest, common UX for project-portfolio maps, and it means you don’t need to chase down exact addresses for every project.
The visual style takes inspiration from the corkboard pushpin reference you shared — chunky, colorful, hand-placed feel rather than generic Google Maps styling. We’ll bring this into the design system in Milestone 2.
Long-form case studies are not part of the launch scope. Project pages tell the story of each project (description, features, photos, location). If you decide later to develop deeper case studies — extended narratives with testimonials, before/after metrics, design rationale — those would be a Phase 2 addition, linked from the relevant project pages once written. We’ll set up the project template to support that linkage cleanly when the time comes.
Four payments aligned to milestones:
| Milestone | Amount |
|---|---|
| At kickoff (signing) | $9,375 |
| Brand + design approval | $9,375 |
| Build complete (pre-QA) | $9,375 |
| At launch | $9,375 |
| Total | $37,500 |
Working backward from your stated targets:
For the September 1 launch to hold, we’ll need content delivery on the following dates:
We’re transparent about this because it’s the most common cause of timeline slippage on projects like this: content arriving late. Every business day of delay on content delivery shifts the launch one business day later. We can’t QA, populate, or test content we haven’t received. Building this into the agreement upfront keeps everyone aligned and protects the September 1 date.
The launch establishes the foundation. The bigger long-term wins come from what happens after the site is live. About 60–90 days post-launch, when you have real traffic data, signup data, and a clean baseline to measure against, we recommend opening a Phase 2 conversation around any of the following:
The full version of the program you described. Platform selection (ActiveCampaign, Brevo, or via Gametime's tools, depending on what fits best), list migration and segmentation, the re-permission campaign for stale contacts, welcome automation with regional rep routing, quarterly newsletter template, and compliance setup. Investment range: $3,500–$6,000.
Ongoing search work. Traditional SEO (keyword strategy, content optimization, ranking tracking) plus AEO, which is the newer practice of optimizing how your brand shows up in AI-driven search responses (ChatGPT, Google AI Overviews, Perplexity). For a regional B2B business like DWA, AEO is a real differentiator and most competitors aren't doing it yet. Monthly retainer.
Quarterly newsletter production, blog posts, install spotlights, eventually long-form case studies linked from project pages. The content engine that makes the website earn its keep over time. Monthly retainer.
A/B testing, form optimization, paid media support if you decide to go that direction. Project-based.
We'll quote Phase 2 when you're ready. No pressure to commit now.
To keep the site healthy, secure, and evolving, we offer two support tiers. We recommend Care Plan as the default starting point given Stacy’s plan to handle most day-to-day editing in-house.
(12-month commitment)
(12-month commitment)
To keep scope honest:
To keep the project on track and the September 1 launch on schedule: